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JOY all things underthings

Finding Joy from the Inside Out

JOY is a locally-owned lingerie boutique offering “all things underthings” for women of all shapes, sizes, ages, and places in life. Owner (and professionally-trained bra fitter) Joy Proft stocks inspired collections from companies like Wacoal, Freya, Chantelle, and Natori, and gorgeous lingerie and sleepwear from beloved brands; Hanky Panky, PJ Salvage, BedHead, Eberjey, and Love & Grace. In the bra department, JOY offers bras of all sizes; 28 through 48-inch bands, and A through K cups. She’s also Vermont’s exclusive retailer of the exquisite French brand, Empreinte. Stunning!

All in all, her funky, pretty, well-organized shop also offers popular lines of shapewear, underwear, and hosiery. You’ll find Spanx and Commando here! Brides and Brides-to-be will find a special corner at JOY, and a hotline for “underthings” emergencies.

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