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Digital Marketing for Small Businesses
March 17, 2020 @ 9:00am-10:30am$20.00
Digital marketing expert Erin Lyons will show you the best tools and time-saving tricks to take the guesswork out of going digital. You’ll leave with a DIY starter kit that will help you build a professional website and online presence in less than a week, with less than $200. This workshop is for business owners with little to no marketing or website experience. Coffee and breakfast goodies included.
You’ll learn how to:
-Build a beautiful, easy-to-use, affordable website
-Get found on Google through SEO
-Set up and use an email list to cultivate customers
-Set up online payment and booking systems
-Focus on the right social media channels
-Advertise online wisely
-Find inexpensive or free resources for photography, logos, and graphic design
-Find marketing professionals if you need more help
Erin Lyons is a content strategist and marketing consultant with more than 20 years of experience updating brands and websites for clients such as Johns Hopkins, Cornell University, United Rentals, Bennington College, Stanford Health and more. She resides in Sunderland, VT. Learn more about Erin at www.erinelyons.com.