Catch the Spirit
Angling Art and Artifacts
At 25 years old, Manchester-native Charles Orvis founded the country’s first mail order outfitter. More than a century and a half later, his namesake company “Orvis” is the longest continually-operating fly-fishing business in the world with a massive catalog distribution and nearly 100 retail venues, including the flagship store here in town. Mr. Orvis had four children; three sons and one daughter, Mary. Mary grew up to be an expert fly tier and dedicated researcher. Her milestone book, Favorite Flies and Their Histories cataloged nearly 300 patterns with technical and historical precision and has been reprinted at least ten times.
For Chicago’s Columbian Exhibition in 1892. Mary’s elegant flies were presented alongside photos like those below in beautiful cedar frames. Uncovered in storage and restored, these original exhibition panels are always on display, with their romantic century old scenes and her meticulous work. A treasure in the museum’s permanent collection, for sure.
About the Museum
AMFF is located on Main Street, next to the Orvis Flagship Store. It’s open Tuesday through Saturday from November to May, and Tuesday through Sunday from June to October. While dedicated to research, preservation, and angling history, you needn’t be a fisherman to thoroughly enjoy a visit. Exhibits appeal not just to the angler, but also to the historian, naturalist, and to lovers of art and culture. Kids love it, too. It’s approachable. There’s a gift shop downstairs. There are giant fish and canoes hanging from the ceiling.
The museum’s collections include some of the earliest flies ever tied; like 1700’s. But the heyday of American fly fishing was midcentury; the 1950s and 60s. A cool micro-exhibit of Field & Stream illustrations is on display in the library. Feels like Norman Rockwell’s Saturday Evening Post for anglers and is wonderfully nostalgic.
In addition to the museum’s collection of rods and reels, there’s also a terrific exhibit of sporting art, and the best collection of shadow box flies in the country.
A Cultural Touchstone
Fly fishing started in England. The early brass reels exhibit that movement from Europe to the United States. A lot of the early reel makers were trained German or Swiss watchmakers. German immigrants who came here, there was a huge reel making renaissance in Kentucky. People couldn’t afford watches but they could afford fishing reels. And they made these tremendous pieces, that were a hundred years ahead of what we had because they were these trained, cold chisel carvers who could make these gears that were incredibly precise.
The Developing Collection
The museum is supported by a very large group of people who have a love of angling. These are people who want the history to live on. When someone has an exceptional collection, or they’ve inherited a collection, they want it to be taken care of, and the museum is happy to oblige.
AMFF is particularly strong in their library, and the museum collections are the real touchstone. With about 22k individual flies and over a thousand rods and reels, each, the best of the best are what you’ll see here. Plus, the depth of knowledge among their board and staff is also giant. If you have an arcane fishing question, chances are somebody in the back office can answer it. If they can’t, they know who to call.
On Fishing the ‘Kill
Of course, we asked about the Batten Kill which some call the birthplace of Eastern Fly Fishing. As we understand it, the Batten Kill’s got some of the smartest brown trout in the world. Along with Maine, we have one of the great remaining native brook trout populations. They don’t tend to be particularly large, ten inches is a good one. But they’re native, they’re supposed to be here, and they’ve been here for millennia.”
“One of the coolest things to do in fishing right now is to fly up to Labrador and catch giant brook trout. But you can come to Manchester, and catch ones that are a little bit smaller, but it’s the same native fish in their native drainage.”
Feel a curiosity coming on? You can come up and stay at one of our lovely local inns and grab a couple of classes with Orvis. Choose a one-day or two-day school, and you’ll leave with the knowledge and know-how to cast like a seasoned angler. Expert instructors help with everything from setting up the rod and choosing flies to how to safely release your catch. Classes are held in Orvis’ state-of-the-art schoolhouse, on their fully-stocked casting pond, and out on the river.
Another feather in the AMFF cap, their quarterly American Fly Fisher. It’s a well researched, footnoted, article-sited appropriate content highlighting luminaries of the sport, fisheries, very interesting relevant, and even contemporary topics. With a team of terrific writers and an amazing editor, the whole thing is produced in-house, printed locally, mailed locally. It’s not light reading but it’s worth doing the work because it’s really excellent.
Fit to be Tied, Iron Fly, and More
Each year the museum hosts a calendar of special open events; Hooked on the Holidays in December, Canvas and Cocktails, and a spring training event. In February, the best New England fly tiers gather for Fit to Be Tied & Iron Fly. If you go, you get to hang out with these pros, learn the basics — dry fly, wet fly — or get the details from experts; saltwater, pike, bass, etc. Those competing in the tournament are given a mystery bag of ingredients to make a winning custom fly. Cool prizes, craft beer always a plus. In the summer, join the museum staff and an entire community of anglers and fans for the Annual Fly Fishing Festival. Get casting instruction from local legends and pros, sip signature cocktails, and snack your way through a food truck lineup while you enjoy live music! Plus, fly-tying, kids activities, gear appraisal and more.
For Every Day & Everyone
Whether you’re an aspiring angler, an expert or you’ve never given it a thought, one visit to AMFF will confirm there’s something about fishing that’s indelibly linked to the soul. That it’s important to our personal and our cultural history. As Norm Maclean once wrote, eventually, all things merge into one. And a river runs through it.
Plan A Visit
See the Mary Orvis Marbury panels that inspired it all. Ogle the reels and rods, and keep an eye out for gear that belonged to beloved American characters; the likes of Babe Ruth, Aldo Leopold, and Ernest Hemingway, for starters. Fall in love with fly fishing. Attend an upcoming event! Here’s everything you need to know; website, social media, map, and contact info.American Museum of Fly Fishing
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